Why should you, as an Artist in 2021, share your art online?
I read somewhere
that artists, as a collective group, are notoriously disorganised!
For me that was
true! A few years ago I found a deceptively simple method, I now use on a daily
basis....I call it my secret weapon!
This secret weapon
may not be for you, it's not for every artist. Many artists are quite content
in their muddle and don't want to be organised. And, hey, that is totally OK. I
spent most of my time as a newbie artist in that state.
However, for those
of you who have an overflow of inspirational ideas spilling out onto the studio
floor...sometimes find yourselves wishing you had better organisational and
some business skills...then this is the solution you've been looking for.
As the founder and
creative art director of ArterNet Art - Online Art Gallery - I want to share some
insights with you.
Coming from a
business background, that I'd honed over many years, then I became a textile/collage/mixed
media artist. My long-held dream was to share my
business and organisational skills, and to help artists who
struggle with these issues. My goal is to connect with artists who want to take
their art business to the next level and more importantly, will do the work
necessary to get there!
My feeling is, if
you are serious about being an artist in 2021, then do yourself a favour and move
to having an online presence.
By joining a
community of like-minded, spirited artists is a great first step, because for
some artists this is a scary prospect.
Most artist rely
on brick and mortar art galleries to exhibit their art and also rely on the gallery
owners to promote them as well. We all know what happened during the Covid
lockdowns. This avenue ceased to exist!
There is a gaping
hole and a disconnect out there - which we at ArterNet Art want to plug.
During my mission to create our online art gallery and artist community, my research revealed some historical myths!
· Nobody buys art online! (Quite a few artists told me this!)
A
Google search of online art sales: the figures will render you speechless!
According to the
source, global online art sales amounted to approximately 4.82 billion U.S.
dollars in 2019, up by four percent over the previous year. Online art sales
are forecast to increase to a total of 9.32 billion U.S. dollars by 2024.
· Being online doesn't work for me, takes too
long and is complicated! I've
tried it before.
This is one of the
main issues/myths we want to address at ArterNet Art.
My vision was to create a meeting place where artists would come
together, to build an ARTISTS CITY - a one stop shop:
· To collaborate with other
professional artists
· Future plans include, dependant
on numbers, to build an online textile/fibre artists sister Art Gallery
website.
·
To partner with us and our
members.
·
To share their successes
·
To mentor emerging artists
·
To bring their tutoring classes
·
To bring their art residencies
and art retreats
·
To exhibit their art on their
own pages, as they would in an art gallery.
ArterNet Art - Online Art Gallery - is a platform
built by artists - for artists - funded by artists.
We will provide the tools, such as simple 'How To Pages' showing you ways to
improve your social media marketing skills. Here is one example:
· Post your art onto Instagram,
link back to your art page at ArterNet Art - where your buyer can buy with one
click!
Be in business for yourself - but not by yourself.
We are different to other online art
galleries on so many levels, the most important being:
· We don't charge commission on
the sale of your artwork. Instead we've opted for a monthly subscription.
Consider this a monthly rental for your own personal art gallery! For the price
of a couple of cups of coffee per week!
Here are the 5 reasons why
you need to be Online in 2021
1. Most important is community: being an artist can be lonely and
isolating; our core mission is to build a thriving community of artists
supporting each other and celebrating everyone's successes along the way.
2. A once in a lifetime opportunity to become a 'Founding ArterNet Art Member' a 'FAM'. When you register with us, I will share my simple 'Secret Weapon' for organising your art practice "How to Set-Up Your Daily Method of Operation" Your personal DMO. Start today with this simple daily habit to get your art practice in order.
3. More art collectors, art buyers,
interior designers are buying online than ever before. And we know how to reach
them!
4. We
have built our platform with beginner artists right through to professionals in
mind. Keeping it simple, we are here to guide you every step of the way.
5. An important point to remember is how much pleasure your art can bring to people and also remember you have worked hard and your art deserves the best the internet has to offer!
Take a good look at the site, see for yourself: https://arternetart.com/
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